Djaara Rebranding
Dja Dja Wurrung Rebranding and Animation
A story told over thousands of years in just 1 minute, a hard task to undertake however the animation was highly successful in doing so and was embraced as “deadly” by the Djaara mob.
As part of the branding launch Storyland was engaged to create a brand launch animation from the previous Dja Dja Wurrung logo to the new Djaara logo. The story was to be told over many thousands of years in flowing natural style watercolour aniamation through the eyes of Bunjil the eagle revealing the changes faced along the journey.
It ends as Bunjil flys into frame and into the future horizon forming Jupiter the new focus symbol of the Djaara logo.
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